HubSpot software offers a comprehensive suite of tools to help businesses manage and grow effectively. From CRM to social media marketing, content management, web analytics, SEO, and automation, HubSpot has you covered. However, what truly amplifies productivity and streamlines operations is HubSpot’s third-party app integrations.
What Are HubSpot App Integrations?
HubSpot’s third-party app integrations allow you to connect your existing software with HubSpot, creating a unified hub for all your business data and processes. With nearly 1,000 app integrations, including 290 free-to-use options, businesses can optimize workflows and reduce the need for manual data entry—saving time and resources.
These integrations connect software across various business functions, such as eCommerce, customer success, content creation, lead generation, and more. Examples include:
- Advertising tools like Facebook Ads and AdRoll
- ABM platforms such as Metadata and CaliberMind
- Analytics tools like Databox
How to Add Integrations to HubSpot
Adding an integration to your HubSpot portal is simple:
- Go to the HubSpot App Marketplace.
- Use the search bar to find your preferred app.
- Alternatively, use the sidebar to explore categories like “Popular Apps,” “New Apps,” or “Free Apps.”
You can also browse by specific business areas, such as finance, marketing, or sales. For example, if your team currently relies on email communication but integrates Slack, collaboration becomes significantly easier.
5 Common Categories of App Integrations
1. eCommerce
eCommerce integrations help businesses track customer behavior on their website, such as when visitors abandon shopping carts. This insight enables businesses to create re-engagement strategies.
Popular integrations:
- WooCommerce
- Shopify
- DepositFix
2. Data Management
Data management integrations enable businesses to collect, organize, and leverage data from multiple sources. This ensures marketing and advertising campaigns are optimized for better results.
Popular integrations:
- Import2
- Google Sheets
- Insycle Data Management
3. Events
Event integrations simplify hosting and managing events by allowing attendees to book meetings and automatically updating their contact details post-event.
Popular integrations:
- Eventbrite
- Splash Event Mgt. Software
- atEvent
4. Finance
Finance integrations track customer actions and payments in real-time, sending alerts for payment confirmations and delivery readiness.
Popular integrations:
- QuickBooks Online
- Xero
- Chargebee
5. Social Media
Social media integrations provide insights into your followers’ preferences, interactions, and shared content. They also automate parts of your social media strategy.
Popular integrations:
What to Expect on Integration Pages
Each integration in HubSpot’s App Marketplace has a dedicated page featuring:
- Images and demo videos showcasing how the integration works
- Compatibility details with your current HubSpot plan (visible on the right side)
- Support and setup guides for seamless onboarding
- Feature highlights and pricing information
- Reviews from other users to help you make informed decisions
Ready to Elevate Your Tech Stack?
If you’re interested in integrating your tech stack with HubSpot, let us know the tools your business currently uses. Our solutions consultants will guide you on the best way forward.
Want to learn more about how HubSpot can transform your business? Click the button below to book a demo with HubGem’s specialists and take the first step toward growth!